Work and how we approach it

Our case studies show how we approach common service business problems.

01Growth Website LaunchClient ProjectMelbourne, Australia

Built a lead generation system to capture and convert local search traffic into enquiries

A1 Brothers Cleaning Services

Before: No web presence, no lead capture, relying on word of mouthAfter: A structured enquiry system built for local SEO and lead conversion

The Problem

A1 Brothers had no web presence and were relying entirely on word of mouth and informal referrals. Without a website, they had no way to capture organic local search traffic or give potential clients a credible first impression before calling.

The Solution

We built a focused lead generation website from the ground up. This included service pages covering their core offerings, a clear enquiry flow with WhatsApp and contact form options, and a structure built for local SEO. The site was designed to rank for Melbourne-based cleaning searches and convert visitors into direct enquiries.

Outcomes

Live at a1brotherscleaning.com with full local SEO foundations
Google Business profile integrated and indexed
Service pages structured around Melbourne suburb targeting
Immediate enquiry capture via WhatsApp and forms, reducing missed leads

Next.jsTailwind CSSGoogle BusinessWhatsApp CTAGA4

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02Lead Conversion SystemSystem Example

Improved conversion from paid traffic using a focused lead capture system

B2B Consulting Campaign Page

The Situation

Service businesses running paid ads to their homepage typically see poor conversion. The page is built for brand awareness, not action. Visitors arrive with intent but find no clear next step, no pricing context, and no reason to enquire.

Our Approach

A focused landing page built around one offer. Outcome-driven headline, a short proof section above the fold, and a minimal three-field form with instant email notification. Analytics events track every key funnel action from arrival to submission.

What to Expect

Typical form completion rate target of 4 to 7 percent from paid traffic
Delivery in 3 to 5 business days
Immediate lead notification so no enquiry goes cold
Analytics setup to measure which traffic source converts best

Landing PageLead Capture FormEmail AlertsGA4

03Automation & Follow-up SystemSystem Example

Reduced onboarding time and automated client setup without manual intervention

Studio Client Onboarding

The Situation

Creative studios and agencies with consistent client intake spend significant time on repetitive admin: logging client details, creating folders, sending welcome emails, and opening delivery tasks. At 8 to 12 clients per month, this adds up to hours of manual work every week.

Our Approach

An n8n automation triggered by payment confirmation. The workflow captures client data, writes to a CRM spreadsheet, creates a Drive workspace, sends a branded welcome email, and opens a delivery task. All without manual input. Setup takes one to two weeks.

What to Expect

Onboarding admin reduced from 30 to 45 minutes down to under 5
Consistent CRM entries on every new client
Delivery teams notified automatically at the right moment
Scales without adding headcount

n8nWebhooksGoogle SheetsGoogle DriveNotion / Trello

Illustrative examples represent the type of work and outcomes we target - not specific client engagements.

Next step

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